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HYPE COFFEE LLC mobile application is owned and operated by Hype Coffee, who are the controller of all stored data.


PepperHQ Ltd operate as a processor of data for HYPE COFFEE LLC App.


This policy, together with our MOBILE APP TERMS OF USE, explain how we may use information we collect about you, as well as your rights over any personal information we hold about you. Please read this policy and our MOBILE TERMS OF USE carefully.


## Information we collect about you through HYPE COFFEE LLC App.


We collect information about you when you:


- register to use HYPE COFFEE LLC App;

- attempt to check in to our stores;

- register your debit or credit card details;

- upload a profile photo, and

- use the payments facility in HYPE COFFEE LLC App to pay for your purchase.


This information is collected, stored and processed under Article 6(1)(b) of the GDPR, “processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract" i.e. We need this data for you to be able to use the App for it's primary purposes.


## Using your information


Collecting personal information in HYPE COFFEE LLC App (name, email address, date of birth) helps us to better understand what you need from us.


We use your information to:


- improve the functionality and performance of HYPE COFFEE LLC App;

- personalize our services to you;

- tell you about important changes to HYPE COFFEE LLC App and related services, and

- manage promotions, competitions, customer surveys and questionnaires.


Your personal information is safe with us and will never be released to third party companies for marketing purposes.


HYPE COFFEE LLC App captures your geographic location when you attempt to "check in" to one of our stores. We do this to identify which store you are in or near to allow you to pay using HYPE COFFEE LLC App, and to provide an enhanced visitor experience (for example, through digital loyalty cards). We will only capture this information with your consent. HYPE COFFEE LLC App also captures basic usage metrics to help us identify any problems and to make improvements in the future. These metrics also help us understand how people use HYPE COFFEE LLC App and how many people use the different functions within HYPE COFFEE LLC App.


Your contact details and personal information may be used to send direct marketing messages to you via your contact details provided. This is done only with your explicit consent, which can be withdrawn at any time from the 'MyAccount' options within the app. You may refuse consent for marketing messages without detriment to any other areas of functionality within the app.


# Information We Capture


### Geographic location


We provide enhanced store visit experiences when you choose to pay using HYPE COFFEE LLC App. You may prevent HYPE COFFEE LLC App from accessing your device's location services, or turn off the location services of your Mobile Device. Doing so will impact the capability of HYPE COFFEE LLC App and prevent you from enjoying an enhanced experience.


### Data you share with us (Including information you give us when signing up, and information which is shared automatically, such as Device ID, and IP address)


We use this data to log you in to HYPE COFFEE LLC App and it helps us understand our customers better and present you with appropriate offers and promotions. Your data is stored in an encrypted database and transferred over a secure network connection. You decide which data you do and do not share with us. If you ask us to, we will update, correct or delete any data which you give to us.


### Your Card details


Your card details are not stored on HYPE COFFEE LLC App and they are only used in accordance with your payment instructions. Your card details are stored with our payment gateway partner - Square - who are a Level 1 certified PCI-DSS Service Provider. You have to use the payments facility within HYPE COFFEE LLC App to pay for your purchase through the app.


### Your profile photo


Your profile photo is used in store to verify your identity. If you ask us to, we will update, correct or delete your profile photo. However, you must have a profile photo if you wish to use HYPE COFFEE LLC App to pay for your purchases in-store.


### Your purchase history


We use your purchase history to provide personalized offers and analyse which products and rewards are most likely to interest you.


## Data storage, protection and your right to access and erasure


Your data is stored in an encrypted database and transferred over secure network connections. We will store your information for as long as your account exists in HYPE COFFEE LLC App. If your user account is entirely inactive for a period of 12 months or more, we will delete your account. If you ask us to, or if you delete your account, we will delete the information linked to your account which can identify you personally, including your profile photo and personal details.


You may ask us, at any time, to provide to you confirmation that your data is being processed and access to your personal data. This will generally be provided within 7-21 working days.


## Marketing and research


If you agree, we may contact you:


- with offers and information about HYPE COFFEE LLC products or services.

- for customer research, e.g. to help improve our service.


You can ask us to stop contacting you for marketing and/or research purposes by following the instructions in any such communication or by emailing us at


## Disclosing your information


We will never disclose your information to anyone outside of Hype Coffee except:


- Where we have your consent

- Where we are required or permitted to do so by law

- To other companies who provide a service to us as a processor under the terms of this privacy policy

- To any successors in title to our business.


If we ever transfer your personal information to countries outside the European Economic Area we will ensure that appropriate security measures are taken.


## Accessing your information


To obtain a copy of the information we hold about you, email us at Please confirm any details to help us identify and locate your information. If any of the details are incorrect, let us know and we will amend them.


## Changes to our policy


This policy replaces all previous versions and is correct as of November 2019. We reserve the right to change the policy at any time.


## Contacting us


If you have any queries, please contact us at

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